AI Insights · Timothy · October 2024
Top 5 Music and Podcasts Apps in Ghana Q3 2024: Unified Platform Performance
Discover the performance trends of the leading music and podcasts apps in Ghana during Q3 2024, with insights from Sensor Tower.
In the third quarter of 2024, the music and podcasts app market in Ghana experienced notable shifts in user engagement and revenue generation. Here's a closer look at the performance of the top five apps on a unified platform, as reported by Sensor Tower.
Audiomack - Play Music Offline showed a consistent increase in weekly revenue, peaking at around $429 by the end of September. The app's downloads saw a sharp decline from an initial high of approximately 268K in early July to about 73.9K by the end of the quarter. Despite this, weekly active users remained robust, fluctuating between 2.5M and 2.9M.
Boomplay: Music & Live Stream maintained relatively stable weekly revenue, hovering around $100 to $180 throughout the quarter. Downloads experienced a gradual decline, starting from 28.9K in July to approximately 17.8K by the end of September. However, the app's active users showed resilience, with figures consistently around the 550K to 570K mark.
Shazam: Find Music & Concerts reported no significant revenue during the quarter, except for a brief increase to $1 in mid-September. Downloads remained relatively stable, with a slight decrease from about 16K in July to 12.1K by the end of September. Active users stayed around the 500K range, reflecting steady engagement.
Tubidy Fm Offline Music Player did not generate revenue during this period. The app's downloads showed minor fluctuations, averaging around 7K to 9K weekly. Active users demonstrated a gradual increase, reaching over 44K by the end of the quarter.
Spotify - Music and Podcasts saw a steady revenue stream, ranging from $277 to $389, with a slight peak at the end of September. Downloads remained stable, with a notable spike to 16.1K in the last week of September. Active users, however, showed a downward trend, decreasing from over 350K in early July to approximately 280K before rebounding to 333K at the quarter's close.
For more detailed insights and data on app performance, visit Sensor Tower.
